ABOUT extra virgo

 

EXTRA VIRGO IS THE FRUIT OF FOUNDER AND CREATIVE DIRECTOR ALEX POSTIGLIONE’S PERSONAL JOURNEY AND RE-BIRTH.

“AFTER YEARS WORKING IN THE FASHION AND COMMUNICATION INDUSTRY, LEADING A FAST PACED, STRESS FILLED, UNHEALTHY AND TOXIC LIFESTYLE, I DECIDED TO FOLLOW MY LIFELONG PASSION FOR BOTANY, SPIRITUAL PRACTICE AND HOLISTIC NUTRITION BY WITHDRAWING TO A SECLUDED ISLAND WITH THE AIM OF REDISCOVERING MYSELF THROUGH RE-CONNECTING WITH NATURE AND MY BODY.

THERE I BEGAN A PERSONAL TRANSFORMATION AND FOCUS ON HEALTH AND HAPPINESS WHICH I BELIVE SHOULD BE A PRIORITY IN EVERYONE’S LIFE. AFTER MONTHS OF DETOX AND STUDY I HAD NEVER BEEN HAPPIER, AND DECIDED THAT SHARING THE KNOWLEDGE THAT TRANSFORMED MY OWN LIFE WAS GOING TO BE MY PURPOSE.

I MOVED BACK TO MY FAMILY’S FORGOTTEN FARM IN TUSCANY TO REINVENT THE TRADITIONAL EXTRA VIRGIN OLIVE OIL PRODUCTION AND DEVELOP FURTHER NATURAL PRODUCTS THAT COULD HELP OTHERS LIKE MYSELF TO GET IN TOUCH WITH THEIR PHYSICAL AND SPIRITUAL HEALTH, BRINGING TANGIBLE BENEFITS INTO THEIR LIVES WITHOUT FORSAKING ARTISTIC AND AESTHETIC VALUES. I DEFINE THIS NURTURING AND INTIMATE RELATIONSHIP WITH PLANTS AS BOTANICAL COUTURE.“

WITH A NEW VISIONARY AND REBEL APPROACH, BACKED BY ALEX’S STRONG AESTHETICS AND EXTRAORDINARY LIFE EXPERIENCES, A SOPHISTICATED SELECTION OF NATURAL HERBAL PRODUCTS OF EXQUISITE QUALITY AND DESIGN EMERGE:

EXTRA VIRGIN OLIVE OIL AND CANNABIS, TWO PRIMORDIAL YET CONTEMPORARY PLANTS, STILL TO BE FULLY DISCOVERED, ARE THE PRIMARY COMPONENTS INTO A NEW CONCEPT OF SUPERIOR QUALITY NATURAL COSMETICS, NUTRACEUTIC SUPPLEMENTS AND NATURAL PERFUMES ALONG WITH UNIQUE AND PRECIOUS ACCESSORIES FOR THE ELEVATED WELLNESS CONNOISSEURS. CREATED FROM THE FINEST INGREDIENTS,

CAREFULLY AND ETHICALLY SOURCED, HAND PRODUCED AND PACKAGED IN FLORENCE, ITALY, CITY OF BEAUTY, QUALITY AND CRAFTSMANSHIP. A GUARANTEE OF PROVENIENCE AND CROWNING EXAMPLE OF THE PAST EMBRACING THE FUTURE THROUGH EXTRA VIRGO’S HERBAL RENAISSANCE.

 

ALEX POSTIGLIONE, FOUDER OF EXTRA VIRGO

ALEX POSTIGLIONE, FOUDER OF EXTRA VIRGO

EXTRA VIRGO IS A PHILOSOPHY OF LOVE, OF PEACE THROUGH WELLNESS BOTH INTERIOR AND EXTERIOR, A SENSE OF UNITY AND BELONGING TO THIS PLANET THROUGH UNDERSTANDING, HARNESSING AND PROTECTING ITS NATURAL WISDOM AND REMEDIES.

A LIFESTYLE BRAND WITH ITS OWN VISUAL LANGUAGE; MINIMAL AND REFINED, DEVOTED TO CELEBRATE THE BEAUTY AND SENSUALITY OF THE HUMAN BODY AS AN EMPOWERING LANGUAGE THAT DEFIES ALL BARRIERS AND DIFFERENCES, UNITING US IN OUR SEARCH FOR HAPPINESS AND BALANCE.

A GLORIFICATION OF MOTHER EARTH, COMMUNICATED THROUGH ALEX ´S PHOTOGRAPHY, WHERE NUDITY REPRESENTS TRUTH, FREEDOM OF MIND, BODY AND SOUL. THE WORDS “EXTRA VIRGO” LITERALLY TRANSLATE INTO “SUPER WOMAN”, WOMEN WHO’S STRENGTH AND COMPASSION SYMBOLISE MOTHER NATURE HERSELF AND THE HEALING FRUITS SHE BARES. A MUCH NEEDED REMINDER OF WHERE WE ALL COME FROM.

KNOWLEDGE IS POWER. SCIENCE AND TECHNOLOGY, UNITED WITH ANCESTRAL WISDOM ALLOW US TO UNDERSTAND OUR ORGANISM AND ECOSYSTEM IN ORDER TO CHANGE OUR LIVES AND ENVIRONMENT FOR THE BETTER.

EXTRA VIRGO IS A WISH OF HEALTH, BEAUTY AND HAPPINESS. AN INVITATION TO LISTEN TO YOUR BODY AND SPIRIT. GET RID OF THE NOISE AND LISTEN TO YOUR INNER VOICE.

Begin your journey!